100 crore club a media created nomenclature, feel Big B, SRK

4 years ago

ENI Bureau

New Delhi: It must be the desire of every actor and filmmaker in Bollywood to be part of the elite 100 crore club. However, megastar Amitabh Bachchan and “Badshah” Shah Rukh Khan see the trend as just a “media created nomenclature”.

"This is just a nomenclature, which is media created," Amitabh said at a media conclave. Big B’s view was also resonated in the words of Shahrukh, who participated in the summit. According to the 48-year-old actor, one needs to think seriously about the business and not just get limited to this competition of 100 crore club.

"The true people are really interested in the business of cinema, and talk about Rs 1000 crore. This Rs 100 crore and Rs 200 crore will keep changing. For a regular commercial film with a certain level of stardom, Rs 100 crore is just the base," he said at the summit.

The newest trend of being in the film industry is counted by whether an artist belongs to the 100 crore club or not. This in a novel yardstick, which is being used to judge how successful the value of an artist is and how much it has helped their particular films to prosper.

In 2013, films like Yeh Jawaani Hai Deewani, Chennai Express, Bhaag Milkh Bhaag, Krrish 3 and Goliyon Ki Raasleela Ram-Leela have managed to surpass the Rs 100 crore mark. Shah Rukh's Chennai Express, the biggest blockbuster of the year, had minted Rs 216 crore.

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