D3: Will it score a triple century?

5 years ago

ENI Bureau

New Delhi: After a grand opening, Aamir Khan’s latest release continues to climb the box-office chart. With the weekend collections now in, Dhoom 3 has become the fastest Bollywood film to cross the Rs. 100 crore mark in just three days. Needless to say, trade experts are hopeful that it will break many more records in the coming days.


Trade analyst Taran Adarsh explains: "Aamir is a true game changer. Ghajini (2008) was the first to make Rs. 100 crore. Then 3 idiots (2009) became the first to touch the Rs. 200 crore mark. Now, the business (of Dhoom 3) will only increase because this is the Christmas week."


Film exhibitor and distributor Akshaye Rathi points out that, as of now, the film has no competition until the Salman Khan-starrer Jai Ho releases in January 2014. "If D3 continues performing the way it currently is, it might just inch towards being the first Hindi film to score a triple century,” says Rathi, adding, "When it comes to striking a balance between commercial and non-mainstream cinema, Aamir is the torchbearer."


"The movie is still doing good business. Dec 25 is Christmas, so the demand for the tickets is more. But the movie is doing well on weekdays too. It surely has the potential to cross Rs.250 crore this week," Rajesh Thadani of Multimedia Combines said.


"The movie has done really well and is expected to do good business in the coming weeks as well. For Dec 25 alone we have sold 4,000 tickets that means we have already sold 50 percent of our tickets as our capacity is of 8,000," said Punit Sahay, senior manager programming, Spice Cinemas. Spice Cinemas, Delhi has already booked 4,000 tickets for Christmas. "For 26th we have sold 1,500 tickets in advance booking,” Sahay added.


Gautam Dutta, COO, PVR Cinemas, says their pre-booking status for the week is worth Rs. 3.5 crore. "The movie is expected to do good business this week with Christmas holiday that will be followed by a weekend. We've got Rs. 3.5 crore worth pre-booking," Dutta added.


Dhoom 3 won't face any big competition at the box office till Dedh Ishqiya comes out on January 10, 2014.

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