Is Wednesday the new Friday in Bollywood ?

7 years ago

Even though Friday fever continues to rule Bollywood, two much awaited releases this year -- Salman Khan's 'Ek Tha Tiger' and Anurag Kashyap's 'Gangs of Wasseypur' are set to hit the screens on a Wednesday.


While the second part of 'Gangs of Wasseypur' releases on August 8, the Salman-Katrina Kaif starrer will open on August 15 -- both Wednesdays. Kashyap's ambitious project releases exactly one week before the Yash Raj film, apparently in a bid to capitalise on the Janmashtami holiday occurring on Friday, and concurrently the weekend.


"In case of 'Ek Tha Tiger', August 15 being Independence day is a national holiday and with Salman at the helm, the returns will be surely high, considering the long weekend. But in case of ?Gangs of Wasseypur 2? it is like a case study," Trade analyst Taran Adarsh told PTI.


The romantic thriller directed by Kabir Khan sees Salman playing a RAW agent who is sent to Pakistan to keep an eye on a college professor's activities, who is suspected of selling missile technology secrets to Pakistan.


While 'Gangs of Wasseypur 2' is an extension of part one of the same name, which released on June 22 to much critical acclaim and proved to be a box office bonanza.


The second part will have Faisal Khan - played by Nawazuddin Siddiqui, taking revenge of his father Sardar Khan (Manoj Bajpai) and grandfather -- Shahid Khan?s (Jaideep Ahlawat) death, against Ramadhir Singh (Tigmanshu Dhulia).    "I think both ?Ek Tha Tiger? and ?Gangs of Wasseypur 2? have good prospects. ETT? will definitely do humongous business due to Salman and the five day long weekend is a bonus. Even GoW-2 does have a good chance at box office as the first part was success," said Girish Wankhede, spokesperson for Cinemax India.


"In case of GOW-2 the makers have shown confidence in their product by releasing it on Wednesday. Its a five day long weekend for both the films, so instead of a usual business of Rs 40-50 crore on three day weekend, the collection goes above 70-80 crore for five-day collection," he said.


Last year saw Salman's 'Bodyguard' (August 31) and Shah Rukh Khan?s ?Ra.One? (October 26) releasing on Wednesdays. Both got a good opening during the five day long weekend. PTI


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