Will Kareena continue as brand ambassador for Vaio laptops?

6 years ago

Sony India is yet to decide whether actress Kareena Kapoor who today tied knot with actor Saif Ali Khan will be part of its next advertising campaign for its Vaio range of notebooks.

"Our next marketing and advertising campaign is still on drawing board which will be unveiled by October end (for Vaio range of laptops). We will see how we can link her (Kareena) up (with new range). We will decide," company's Senior General Manager (Head Sales), Sunil Nayyar told reporters here today.

He was replying to a query whether Kareena Kapoor will continue to be as brand ambassador for the Vaio range of notebooks after her marriage with Saif Ali Khan.

He said the new range of Vaio will be launched by October-end.

Nayyar said that after roping in Kareena as brand ambassador two years back, the sale of Sony's range of Vaio laptops have doubled.

"Kareena factor is just doubling our sales (of Vaio range). She has been doing wonders (for the company)," he said.

Kareena Kapoor is endorsing Vaio range of laptops, notebooks, and ultrabooks which comprise over 60 different kinds of models.

Sony India is currently selling 70,000 units of Vaio range of laptops per month with 20 per cent market share across the country.

However, he said, "hopefully she should continue (as brand ambassador). She is doing a good job."

Sony India renews contract for brand ambassador on annual basis, he said. PTI

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